I’ve been constantly seeing the new commercial from Kashi bragging that their cereal offers as much protein as an egg.
Come on! Do people really believe that the “soy protein concentrate” in Kashi cereal would be equal in quality to the protein in real food like an egg?
Since Kashi is owned by Kellogg’s, somehow I doubt that they have our best interests at heart. Big food companies need profits, so they’re always trying to find a new way to manipulate the public into buying more of their products. And I’m sure the public will fall for it, like they always do. It’s easier to pour a bowl of processed cereal than it is to scramble up an egg for breakfast. But is it healthier? No way!
Sure, eggs might have saturated fat and cholesterol, but it’s been proven over and over again that eggs are not the enemy! In moderation, they can be part of a healthy balanced diet. I love eating a scrambled egg sandwich with cheese & whole wheat/grain bread for breakfast.
People need to stop eating processed food disguised as health food!
ETA (November 7, 2011) I feel it’s necessary to mention (thanks to comments from “veloved”) that while I promote eggs, I do not agree with the current way that egg-laying hens are treated in “factory farms” – the healthiest eggs will not be found at most grocery stores. Even the ones marketed as “free-range” or “organic” are not necessarily humanely raised.
Check the Cornucopia Institute’s Organic Egg Scorecard for details on eggs found at the grocery store; it’s surprising that most store brands are rated very low.
If you want the freshest, healthiest eggs, look for a small farm selling them in your neighborhood or local farmers market. Or better yet, start raising them yourself!