Cheerios used to be thought of as one of the “good” cereals, but over the years, General Mills has capitalized on the Cheerios name to produce UN-healthier, alternative flavors like Dulce de Leche Cheerios and Chocolate Cheerios. And now Peanut Butter is part of the Cheerios flavor family!
Cheerios Multi-Grain Peanut Butter cereal ingredients:
Whole Grain Corn, Sugar, Peanut Butter (peanuts, monoglycerides), Whole Grain Oats, Whole Grain Sorghum, Whole Grain Barley, Whole Grain Rice, Corn Syrup, Dextrose, Salt, Canola and/or Rice Bran Oil, Peanut Oil, Color Added, Vitamin E, and BHT. Vitamins and Minerals: Calcium Carbonate, Zinc and Iron (Mineral Nutrients), Vitamin C (Sodium Ascorbate), a B Vitamin (Niacinamide), Vitamin B6 (Pyridoxine Hydrochloride), Vitamin B2 (Riboflavin), Vitamin B1 (Thiamin Mononitrate), Vitamin A (Palmitate), a B Vitamin (Folic Acid), Vitamin B12, Vitamin D3
Even though there are a lot of whole grains on the list, one small serving of Peanut Butter Cheerios offers only a paltry 2g of fiber, along with 9g of sugar (sugar, corn syrup & dextrose.)
No, 9 grams isn’t earth shattering, but do you know how small a serving of 3/4 cup is? Pretty small. My guess is, most consumers will go for 2 servings, which brings the sugar up to 18 grams.
It’s even sadder that regular Cheerios now has ingredients like “modified corn starch” and “wheat starch” – Do you think these highly-processed ingredients were part of the package years ago when Cheerios were first produced? I doubt it.
Consumers don’t realize that highly processed grains (like in commercial cereals) do not offer the same qualities and benefits as fresh whole grains. Plus, there’s the issue of GMO corn and soy, along with sugars, unnecessary oils & emulsifiers (monoglycerides), preservatives, and colors.
And why all the extra added vitamins?
I’m so sick of Big Food adding a few synthetic vitamins and declaring their product a health food. (WhoNu, anyone?)
Let’s just keep the vitamins in our fruits and vegetables, and stop the sneaky marketing!
BEWARE! Peanut Allergies
And one more BIG strike against General Mills is that this is going to cause a lot of peanut allergy issues due to the similarity to regular cheerios!
It’s especially disconcerting since the packaging for both the multi-grain peanut butter and plain multi-grain look very similar. Plus the actual cereal pieces are virtually identical as well.
It’s been reported that a parent accidentally brought home a box of the peanut butter cereal and thankfully his wife caught the error before serving it to their allergic child.
So What’s Next General Mills?
So what’s next General Mills? Will you come out with Birthday Cake flavored Cheerios? How about Bacon flavored Cheerios?
Maybe someday, consumers will stop falling for Big Food’s cute clever marketing, but then what would Big Pharma do if the world was free of obesity, cancer, diabetes, high cholesterol, and high blood pressure?