New Whole Foods Market in Melrose MA

When I received my receipt from my last purchase at the local Whole Foods Market, there was also an attached coupon for $10 off $50 purchase at one of two new Whole Foods Massachusetts stores (Melrose and Weymouth).

Of course I wanted to check out the closest one in Melrose, so I planned a shopping trip on Friday, which was also their one-day sale for Alaskan Coho salmon ($10/lb).

I knew the Melrose location was previously a Johnnie’s Foodmaster store, so I wasn’t sure how large the store would be, in comparison to other stores. As I suspected, it is smaller, and crowded, especially when trying to navigate a shopping cart in the produce area, during lunchtime on a Friday.

If the produce area wasn’t cramped enough, the “bulk” section is also situated in the same isle, which makes it very difficult to get near with a cart; same with the salad/food bar on the other side of the store. But I was patient, and just went with the flow.

The employees (or team members) were extremely nice, which made up for the lack of space. I had a lovely conversation with the man behind the fish counter about salmon pin bones, and the woman who helped me with my probiotics return/refund was very cheery.

I was disappointed though, when I arrived at check-out and the cashier gave me a little bit of attitude. I always put my poultry and meat purchases in one particular re-usable shopping bag, and I’ve never had any issues at the stores when I leave the meat inside the bag. The cashiers (even newbie ones) usually understand the process and scan each item from the bag then pack them back into my bag afterward.

Well this particular cashier proceeded to unpack all my poultry items onto the belt, coming inches close to my produce. I became annoyed, and told her that I didn’t want the meat touching/contaminating my other items, to which she rudely proclaimed that my fish was already touching the items (as if it was MY fault), and I told her it wasn’t the same as poultry, and that I wasn’t worried about the fish. I never raised my voice, and I didn’t take the issue further, but I could tell that she was not happy with me as she scanned the rest of my items.

If she just left my poultry in the bag, she could have easily scanned each piece and simply re-packed, like the dozens of other cashiers have done. But instead she was rude.

I’m not out to get her into trouble, and I am not one of those entitled shoppers that think customer service workers need to kiss up to me. (In fact, I really hate that!) But in this case, a little bit of the “customer-is-always-right” should have come into play.

I spend a lot of money on my groceries, and I choose specific items (especially perishable produce) very carefully, so I expect the food to arrive into my home in the same condition that I chose it. (Not covered in poultry bacteria.)

She should have seen that the situation upset me, and immediately tried to make it right, instead she tried to prove me wrong. It was something I rarely ever encounter at Whole Foods Market. They do a remarkable job at defusing any customer issues before they escalate.

But all in all, the experience was positive at this new store and I was thrilled to use my $10 off coupon!

It makes me happy that the Melrose area now has a Whole Foods, as it’ll be a benefit to the community. It was also wonderful to see local produce being sold there, but at the same time, I would rather consumers support their local farmers directly at a farmstand or farmers market.

But if shopping at Whole Foods is the first step in getting people to consciously eat more local produce, then that is what matters. The next natural step will then be seeking out a farmers market or buying into a CSA.

Vegetable Literacy by Deborah Madison – Book Review

I first noticed the Vegetable Literacy: Cooking and Gardening with Twelve Families from the Edible Plant Kingdom, with over 300 Deliciously Simple Recipes book on the library “new books” shelf and it immediately leaped into my hands.

I opened the book and while flipping through only a few pages, I knew this book was something special!

I should first mention that I am a big fan of the author, Deborah Madison. Long ago, I bought her famous “Vegetarian Cooking for Everyone” cookbooks and I’ve also borrowed the rest of her publications from the library.

I knew as soon as I saw her name on the binding, before I even opened the book, that “Vegetable Literacy” would be something that I needed to read.

The book itself is stunning. It’s a big heavy book, with well-crafted binding. It’s even got one of those fancy ribbon bookmarks (aah, the little things that thrill me!). The book cover is lovely photo of pretty garlic scapes, curling and knotting themselves into unique shapes.

The photographs inside the book are artistic, yet meaningful. What I dislike are photos that are added to a cookbook just for the sake of art, or the author’s ego.

Vegetable Literacy includes photos that describe each vegetable whether just pulled from the ground, flowering, or showcased in a recipe. There is no wasted space in this book.

One of my favorite photos is her “bolting” rainbow chard.

It’s truly an encyclopedia of edible plants!

The book is divided into twelve chapters, one for each plant “family”, including:

  1. carrot family,
  2. mint family,
  3. sunflower family,
  4. knotweed family,
  5. cabbage family,
  6. nightshade family,
  7. goosefoot & amaranth families,
  8. the (former) Lily family,
  9. cucurbit family,
  10. grass family,
  11. legume family
  12. morning glory family

Each chapter then presents specifics about each plant/vegetable in that particular family, including history, varieties, nutritional benefits, food compatibilities, cooking wisdom, and several intriguing recipes.

The index is extensive so it’s easy to find a recipe ingredient or where a plant is discussed, and I did refer to it when I wanted to read about a specific vegetable.

There are many personal anecdotes sprinkled throughout the book that clearly validate her longtime love and respect for vegetables that she personally grows, or finds at the market. One story that fascinated me was when she forgot garden carrots one fall, they rewarded her with beautiful flowers the next summer.

The only thing missing is detailed growing advice, which she does occasionally offer, but you’re probably better off with a gardening book for that.

She did inspire me to grow grow grow, and to try new things like keeping my carrots in the ground after frost or until January or February! Can you tell I am suddenly obsessed with carrots! ;)

This woman absolutely knows her stuff!

Some Bits of Plant Knowledge

Did you know that the Carrot family includes parley, fennel, and caraway among others. I had never heard of the herb angelica, which looks like parsley, but the flavor is unlike anything familiar.

Chia seeds are part of the mint family and are a compete protein (didn’t know that!) It is sometimes called the “running food” because just a handful sustained Aztec messengers during their extended running bouts.

Rhubarb grown in a greenhouse usually have rosy-colored stalks and they’re milder and more tender than stocks grown in the garden or in the field. A common mistake is assuming green rhubarb is not ripe, it’s is! Never eat the leaves, they are poisonous.

Buckwheat is also a compete protein, containing all eight amino acids. Buckwheat flour might need more liquid when using in batters.

The goosefoot and amaranth families include amaranth, beets, chard, lambs-quarters, quinoa, and spinach. For some reason, I thought chard was a crucifer vegetable like kale!

Here’s a recipe from the book I found at Epicurious: Doesn’t Peas with Baked Ricotta & Bread Crumbs sound scrumptious? And the recipe photo is divine!

I admit I didn’t have time to read every single word about every single plant, but I couldn’t believe how much I learned, and how much Deborah inspired me.

Read This Book!

Today, I am sadly returning Vegetable Literacy, admittedly a couple of days overdue, with the promise that I’m going to request a copy again very soon, because I didn’t have enough time with it.

If you find a copy of this book, it’s certainly meant to be cherished, and read over and over.

And that’s my Library Monday!

Disclaimer:
I love reading cookbooks, like some people love reading novels! I am inspired by recipes, and enjoy learning ideas from cookbooks, which means I’d rather put my own spin on a recipe than follow it exactly. Please keep in mind that my opinions might be completely different from the other home cooks.

“Good for You” by Williams Sonoma Cookbook Review

I just returned the cookbook “Good for You (Williams-Sonoma): Easy, Healthy Recipes for Every Day” by Dana Jacobi to the library and I already have plans to borrow it again!

I am a fan of Williams Sonoma publications, and this was no exception. It offers information as well as recipes, a lot of which are available on their web site.

The first chapter “start with the plant” offers a brief reference to each food group, such as “cabbages & crucifers” which enlightens the reader to the wonderful benefits of bok choy, broccoli, Brussels sprouts, cabbage, napa cabbage and cauliflower.

The book offers a lot of nutritional snippets that I was happy to learn!

Did you know that red cabbage gives you twice as much vitamin C as green cabbage? And that kale beats broccoli in beta-carotene and carotenoid content as well as vitamin A and calcium? And that oregano has the highest antioxidant level of all herbs?

Then there were recipes, which were divided into Breakfast, Main dishes, Sides & snacks, and Desserts. At the end of the book, there are two pages of “Basics” which covers recipes like gremolata, pesto, and homemade yogurt.

Some of the inspiring recipes I found were:
Butternut squash and pears with Rosemary,
Spaghetti squash with garlic, oregano, and Parmesan
and Olive oil chocolate mousse, which utilizes olive oil instead of cream!

I returned “Good for You” to the library only because someone else requested it. Otherwise, I’d be keeping it for another few weeks! It’s worth a check-out for sure! Recommended!

Disclaimer:
I love reading cookbooks, like some people love reading novels! I am inspired by recipes, and enjoy learning ideas from cookbooks, which means I’d rather put my own spin on a recipe than follow it exactly. Please keep in mind that my opinions might be completely different from the other home cooks.

Smitten Kitchen Cookbook by Deb Perelman Book Review

I’ve been an occasional reader at the Smitten Kitchen blog by Deb Perelman, but after reading her new cookbook, I’ve become a regular subscriber.

I borrowed the The Smitten Kitchen Cookbook from the library and I knew I needed to read it quickly as the library wait list was extensive.

I started out flipping through pages reading the recipes, noting a few favorites, and checking to see if I could find similar recipes online. But as I read one of her many book reviews/recipes online, she mentioned how funny and charming Deb’s stories were, as it was the first cookbook to make her laugh out loud.

I was intrigued so I slowed down, and started reading from the beginning. I have to admit up until that point, I was already hooked, but reading her charming narrative really did add another interesting aspect.

I even found several recipes that I originally bypassed, but after reading her recipe back-stories, I was excited to try. The whole wheat raspberry scones was one recipe!

Besides the sweet stories, she makes many elaborate sophisticated recipes seem attainable and simple to make, such as pizza dough, scones, and blintzes. I love her take on unique flavors and ingredients, and she assures that all but fifteen of the recipes are brand new!

There are tons of detailed, wonderful photos, including plenty of all-important finished dish photos. The one thing I can’t stand is wasted space for artistic photos of fancy cookware and close-ups of ingredients that illustrate nothing about the actual recipe. There’s none of that in The Smitten Kitchen Cookbook.

Just a few of the recipes that I want to try:

I’m sad to return this cookbook back to the library this week, but I have requested it again; in a few weeks I’ll have one more chance to read through it.

Update (May, 2013): I have borrowed this book at least 2 more times because I am so inspired by it!

Disclaimer:
I love reading cookbooks, like some people love reading novels! I am inspired by recipes, and enjoy learning ideas from cookbooks, which means I’d rather put my own spin on a recipe than follow it exactly. Please keep in mind that my opinions might be completely different from the other home cooks.

ABC’s “The Taste” Review – Great Cooks and Picky Judges

I was looking forward to watching the new highly marketed ABC show “The Taste.” It’s food network meets The Voice. The premise is four judges (Anthony Bourdain, Nigella Lawson, Ludo Lefebvre, and Brian Malarkey) blind-taste a one-bite morsel and decide if that cook belongs on their team of four.

Only after the judges decide yes or no, is the cook revealed. (S)he could be a home cook or a professional chef.

Judge Tony Bourdain was actually sweet, contrary to how he usually is. I’m surprised they didn’t go for more ratings with making him more Simon Cowell-ish. Nigella was wishy-washy most of the time, which was very disappointing because I love her! Ludo was barely understandable when he spoke and I don’t even know (or care) who Brian Malarkey is! Ha!

By the end of the 2 hours, I was bored, paying more attention to my cookbooks from the library.

There was hardly any actual cooking shown and per usual in prime time, the show was painfully slow. During the first half hour, only a mere four bites were tasted!

Over and over, the judges enjoyed the taste of the dish but declined to say yes. It was frustrating to see a lot of interesting, unique cooks be dismissed. Even stranger, the judges repeatedly expressed remorse, but then the same thing would happen with the next cook. It was getting frustrating because By the time they chose a cook for their team, it seemed like they were picking out of desperation, making some of their choices uninspired and dull.

Another peeve was the judges repeatedly told the home cooks not to apologize for being a non-professional. It was as if they were supposed to feel shame about being a lowly home cook!

But the worst part of the show was the excessive use of dramatic props. Clunky game show buttons, blinking lights, special effects screens, and sliding doors looked silly and wasted time that could have been used to show more detailed recipes. But then I guess most viewers probably would be bored too much complicated cooking.

So yeah, i was not happy with the show. But Surprise! Yes, I will probably keep watching, as long as nothing else was on. I am intrigued by Sarah the food blogger and Lauren, the Mississippi girl living in the trailer park.

Next week will be part 2 of auditions and going forward, they’ll start the actual competition. I’ll give it a little more time and see if it’ll perk up my interest.

Food Network Magazine 1000 Easy Recipes Cookbook Review

food network 1000 easy recipes

I saw The Food Network Magazine 1000 Easy Recipes cookbook showcased on QVC and I immediately requested it from my local library.

When I picked up the book, the library staff mentioned how impressed they were when they browsed the recipes, so I was looking forward to diving in.

When you initially flip through the book, you immediately notice the stunning photos; pages and pages of detailed, full-color photographs illustrate how the finished dish looks.

The first part of the book highlights a few chosen recipes to consider for specific menus. Menus like Pizza Party, Thai Dinner Party, Tex-Mex Night, Autumn Dinner Party, Farmers Market Lunch, Vegetarian Night, Cozy Winter Supper and Family Picnic to name just a few.

I was really looking forward to checking out some of these recipes: Ginger crackles, maple walnut trunks, bell pepper pasta salad, veggie burgers, popcorn, oat walnut thins, and peanut butter mousse. Yum.

The book is separated into main chapters with sub-chapters:

  • Appetizers & Snacks: Crostini, Dips, Tea Sandwiches, Nachos & Potato Skins, Chips & Party Mixes
  • Breakfast & Brunch: Smoothies, Pancakes Waffles & French Toast, Eggs & Bacon
  • Main Dishes: Soup, Kebabs, Burgers & Dogs, Panini, Pizza & Pasta
  • Salads & Sides: Tossed Salads & Slaws, Potato & Pasta Salads, Beans & Grains, Veggie Sides
  • Drinks & Desserts: Cold Drinks, Hot Drinks, Cocktails, Brownies & Cookies, No-Bake Desserts

As the book sub-title “super fun food for every day” suggests, it’s all about putting together uncomplicated, quick family meals: Grill a burger, throw together some salad veggies and you’ve got dinner.

Make no mistake, this is not your average instructional cookbook, I suppose you could say the “recipes” in the book aren’t even recipes – for each type of dish, there are dozens of variations, each with only a simple paragraph “description.” The concept is very similar to Mark Bittman’s “Kitchen Express” cookbook.

While there are a thousand recipes in the book and a few tips scattered here and there, there are no instructions for basics like roasting a whole chicken or peeling a fresh artichoke. No one is holding your hand as you braise a beef chuck roast or make your first creme brulee.

For that reason, this book might not be the best choice for a beginner; although, I suppose it could be a helpful companion cookbook if the newbie also owned a copy of something more detailed (I highly recommend Cook with Jamie or the Essential NY Times Cookbook as cookbooks for beginner cooks.)

The Food Network Magazine 1000 Easy Recipes cookbook motivates a lot of experimentation in the kitchen, but does it go overboard with so many variations for one type of food? Sure, you will probably never need 7 pages of crostinis or 40+ kebab variations, but at the same time, it is inspiring and interesting to read their flavor combinations.

Bottom line, I don’t recommend buying The Food Network Magazine 1000 Easy Recipes cookbook, unless of course you are a big collector and must have every cookbook ever published.

If you are wise, you’d just grab a copy from the library to browse through first. Then find your favorite recipes online at the Food Network web site or just jot down a few notes from a few favorites as the recipes are so short and sweet.

This cookbook seems more like of a novelty, which isn’t necessarily bad, it’s just that personally, I can’t envision myself referring back to it again and again as I would with a more “mainstream” cookbook.

A Couple of my favorite recipes (found online) at Food Network:

Disclaimer:
I love reading cookbooks, like some people love reading novels! I am inspired by recipes, and enjoy learning ideas from cookbooks, which means I’d rather put my own spin on a recipe than follow it exactly. Please keep in mind that my opinions might be completely different from the other home cooks.

Connecticut Farmer & Feast Book Review

I found the Connecticut Farmer & Feast: Harvesting Local Bounty book at the library, and took a few weeks to read it.

The book opens with an introduction and I was saddened & shocked to learn that Connecticut’s farmland is disappearing at an unbelievable and alarming rate of 8000 acres a year! The author, Emily Brooks, states that it is one of the fastest in the country! In less than 20 years, CT has lost 21% of their farmland; residential and commercial building is taking over.

She also states that farms require less than 50 cents in town services for every dollar they generate in local taxes while residential development costs towns more than 1 dollar for every dollar of revenue generated.

That statement puzzled and intrigued me, so I did some research. With the cost of schools/education, police/fire, road maintenance, towns that have a choice to purchase & save open space vs allow commercial/residential development, are much better off in the long run choosing to save the open space. Real estate taxes go up for everyone to recoup the cost of more children attending schools.

Here is a great link I found while searching:
http://www.greatswamp.org/Education/anjec.htm

When I think about it though, we can’t blame the farmers for selling out to developers. The local farmer is overworked and vastly under-appreciated.

That’s why this book is so important. It shines the well-deserved light onto local Connecticut farmers.

The book is divided by county. Each farm is highlighted with a few pages, including their location info and a full description/interview with several photos.

There are many different types of farms including many that grow vegetables, several that raise animals, and some even operate a fishing/shellfish business.

I was amazed that there were also a few maple syrup producers, although the book states that only tenth of % of all maple trees in Connecticut are actually tapped for their syrup.

This is not necessarily a cookbook although there are lovely recipes using some ingredients that the highlighted farm sells. It’s more like a history book with stories from each farm with photos so you can really see each farmer and the land they work.

Some stories are heart warming and some are heart breaking. For instance, the owners of Futtner’s Family Farm (3 generations) are going through financial problems due to health issues. They are drowning in medical bills. Theirs is a sad but hopeful story of family and deep love for each other and farming.

I wish we lived just a little closer to Connecticut and some of these marvelous farms.

It’s exciting that the author is currently writing a ” target=”_blank”>similar book for NYC. I really hope she considers a Massachusetts version in the future! It’s something that could be a fantastic reference for every state!

If you live nearby to Connecticut, I recommend finding a copy of the Connecticut Farmer & Feast: Harvesting Local Bounty book, even if it’s from the local library. It’s a great resource to learn more about specifically where your food comes from!

Disclaimer:
I love reading cookbooks, like some people love reading novels! I am inspired by recipes, and enjoy learning ideas from cookbooks, which means I’d rather put my own spin on a recipe than follow it exactly. Please keep in mind that my opinions might be completely different from the other home cooks.

Cook This, Not That 350 Calorie Meals – Book Review

When I first started changing my lifestyle, one of the first books I borrowed from the library was “Eat This, Not That” and then the “Eat This, Not That: Supermarket Survival Guide.”

Yeah, these books get you thinking in the right direction (and they did help me initially), but truthfully, they are really just about eating better-quality junk food; at the end of the day, it’s still junk food.

The original ETNT book was published in late 2007, and since then, the authors/publishers have cultivated this “brand” into a huge franchise, publishing new, updated versions every year, and coming up with more titles, such as “Drink This, Not That” and their “Restaurant Survival Guide.” According to wikipedia, as of Sept, 2011, they’ve sold more than 8 million books!

cook this not that - 350 calorie meals

Cook This, Not That

I was curious about the “Cook This, Not That – 350 Calorie Meals” version, so I borrowed it from the library.

As expected, it was true to the franchise formula, offering recipes to home-cook a restaurant-style dish (eat this,) while claiming they could save the reader money and calories compared to the restaurant counterpart (not that.)

Big problem though. I found some, if not most, of the book examples weren’t fair comparisons.

For example, lasagna rolls (page 196) compares itself to Olive Garden’s Lasagna Rollata al Forno. The recipe calls for 6 oz of long thin lasagna noodles, to make a 6 serving recipe. That’s only 1 oz of pasta for each person, calculating a total of 380 calories for each serving.

Come on! Do they really think we’re going to be satisfied with only one serving? Compared to the size of the Olive Garden plate, I would venture a guess that you’d need at least TWO (or more) servings, totaling 760+, coming a lot closer to the Olive Garden’s 1170 calorie plate.

A second example, the California Pizza Kitchen Original BBQ Chicken Pizza (page 180) is calculated at 1136 calories for a whole pizza (web site states current calories are less at 1055). The recipe makes 2 pizzas divided into 4 servings, at 380 calories for half pizza. How is that fair? Eating the whole homemade pizza brings the calories up to 760. A little sneaky and misleading that they’re not comparing apples to apples and pizzas to pizzas!

Most recipes were pushed down to the 350 calorie mark, but don’t be fooled, because in order to reduce calories, they weren’t giving you complete meals. Most so-called meals were only proteins. No carbs, no vegetables.

For Example, 360 calories for Chicken Pizzaioli (page 222) is compared to 1090 calories for the Olive Garden’s Chicken Parmigiana. Well, they kind of left out the fact that their version gives you a much smaller portion of chicken and doesn’t include any pasta, so in reality, it’s really not such a mind-blowing difference, is it?

Same with Herb Roasted Turkey Breast (page 228) compared to Bob Evans Turkey and Dressing. The recipe just calculates the turkey at 140 calories, but remove the dressing and gravy from the Bob Evans plate, and I bet it comes in just about equally. Very sneaky!

Don’t Waste Your Time and Money on this Book

Don’t waste your time with “Cook This, Not That – 350 Calorie Meals“, you’ll only be disappointed; their low 350 calorie meals are unbalanced and incomplete. They will not fill you up, and you’ll be searching for something else to eat, adding more calories to your daily total.

When you need a special treat, isn’t it better to splurge on something decadent? No, living a healthy lifestyle shouldn’t include a visit to the Olive Garden or Wendy’s very often, but sometimes you just want a good plate of junk food from a chain restaurant. Don’t worry about calories for ONE crazy treat meal, just enjoy and savor it while it lasts! :)

Recommendations Instead of This Book

If you need help to cook healthy, satisfying meals at home, borrow a Jamie Oliver book from the library; I especially love to recommend Cook With Jamie.

Also highly recommended is Hallmark TV channel’s “Mad Hungry” with Lucinda Scala Quinn. I love her down-to-earth, simple recipes!

There are also countless amounts of instructional cooking videos on youtube, and even many cooking podcasts on iTunes.

These are all much better choices than anything offered from the Eat This, Not That franchise. Good luck!

Disclaimer:
I love reading cookbooks, like some people love reading novels! I am inspired by recipes, and enjoy learning ideas from cookbooks, which means I’d rather put my own spin on a recipe than follow it exactly. Please keep in mind that my opinions might be completely different from the other home cooks.

Multi Grain Peanut Butter Cheerios – What’s Next General Mills?

Cheerios used to be thought of as one of the “good” cereals, but over the years, General Mills has capitalized on the Cheerios name to produce UN-healthier, alternative flavors like Dulce de Leche Cheerios and Chocolate Cheerios. And now Peanut Butter is part of the Cheerios flavor family!

Cheerios Multi-Grain Peanut Butter cereal ingredients:

Whole Grain Corn, Sugar, Peanut Butter (peanuts, monoglycerides), Whole Grain Oats, Whole Grain Sorghum, Whole Grain Barley, Whole Grain Rice, Corn Syrup, Dextrose, Salt, Canola and/or Rice Bran Oil, Peanut Oil, Color Added, Vitamin E, and BHT. Vitamins and Minerals: Calcium Carbonate, Zinc and Iron (Mineral Nutrients), Vitamin C (Sodium Ascorbate), a B Vitamin (Niacinamide), Vitamin B6 (Pyridoxine Hydrochloride), Vitamin B2 (Riboflavin), Vitamin B1 (Thiamin Mononitrate), Vitamin A (Palmitate), a B Vitamin (Folic Acid), Vitamin B12, Vitamin D3

Even though there are a lot of whole grains on the list, one small serving of Peanut Butter Cheerios offers only a paltry 2g of fiber, along with 9g of sugar (sugar, corn syrup & dextrose.)

No, 9 grams isn’t earth shattering, but do you know how small a serving of 3/4 cup is? Pretty small. My guess is, most consumers will go for 2 servings, which brings the sugar up to 18 grams.

It’s even sadder that regular Cheerios now has ingredients like “modified corn starch” and “wheat starch” – Do you think these highly-processed ingredients were part of the package years ago when Cheerios were first produced? I doubt it.

Consumers don’t realize that highly processed grains (like in commercial cereals) do not offer the same qualities and benefits as fresh whole grains. Plus, there’s the issue of GMO corn and soy, along with sugars, unnecessary oils & emulsifiers (monoglycerides), preservatives, and colors.

And why all the extra added vitamins?

I’m so sick of Big Food adding a few synthetic vitamins and declaring their product a health food. (WhoNu, anyone?)

Let’s just keep the vitamins in our fruits and vegetables, and stop the sneaky marketing!

BEWARE! Peanut Allergies

And one more BIG strike against General Mills is that this is going to cause a lot of peanut allergy issues due to the similarity to regular cheerios!

It’s especially disconcerting since the packaging for both the multi-grain peanut butter and plain multi-grain look very similar. Plus the actual cereal pieces are virtually identical as well.

multi-grain peanut butter cheerios multi-grain cheerios

It’s been reported that a parent accidentally brought home a box of the peanut butter cereal and thankfully his wife caught the error before serving it to their allergic child.

Links:

So What’s Next General Mills?

So what’s next General Mills? Will you come out with Birthday Cake flavored Cheerios? How about Bacon flavored Cheerios?

Maybe someday, consumers will stop falling for Big Food’s cute clever marketing, but then what would Big Pharma do if the world was free of obesity, cancer, diabetes, high cholesterol, and high blood pressure?

MyLinkables Current Deal for Trader Joes

Attn Foodies! My Linkables is offering a deal for $5 off a $40 purchase at Trader Joe’s! (See below for my update)

mylinkables offering trader joe deal

For those interested in the fine print, without having to sign up for membership, here are the details:

Offer Terms and Conditions:

Discount of $5.00 off your next purchase of $40.00 or more for products at Trader Joe’s. Limit one offer per registered user. This offer is being sponsored and paid for by Linkable Networks, Inc. The offer is NOT sponsored, endorsed or affiliated with Trader Joe’s. This offer is only valid for qualifying purchases made on the Payment Card which is registered with the MyLinkables.com service and to which you linked the offer. Offer valid on purchases made from 12:00:01 A.M. Eastern Time (“ET”) on 02/17/2012 or the date in which you link this offer to your card (whichever is later) and ends at 11:59:00 P.M. ET on 03/16/2012 (“Offer Period”).

This Offer is valid in the U.S. only. Gift certificates/cards, packaging, taxes and prior purchases do not qualify toward the minimum purchase requirement and the discount cannot be applied to such items. This offer cannot be combined with other offers, promotions or discounts. No adjustments on previous purchases. Purchases made with this offer are not eligible for a price adjustment. Offer is non-transferable and may be cancelled or modified at any time. The offer is void where prohibited. This offer is subject to the MyLinkables.com Terms of Service (https://www.mylinkables.com/termsofservice). This offer is being sponsored by Linkable Networks, Inc., 268 Summer Street, 5th Floor, Boston, MA 02210.

Your savings will appear as a Payment Card or PayPal (if applicable) statement credit typically within 7 to 14 business days after the merchant processes your transaction. This discount is the responsibility of Linkable Networks, Inc., the offer sponsor. Your Payment Card issuer is not responsible for the discount’s funding.

What is MyLinkables?

The premise of MyLinkables is, in a nutshell, you sign up, link to a credit (debit) card, choose a deal(s), make the necessary purchase using your linked credit/debit card, and soon you’ll receive the promised credit posted back to your linked credit card.

I only recently joined MyLinkables, and I do not have specific experience with them just yet, so use at your own risk.

I am planning a Trader Joe’s shopping trip next week, so it will be a good test. From what I have read online, they seem fairly reputable, but there are no guarantees.

Important Cautions Regarding MyLinkables

I must stress, before you join My Linkables, it’s important to understand that they require access to your online credit/debit card log-in credentials.

You can initially sign up & log in without a credit card, and you can see the available deals, but in order to link to an deal, you’ll need to give them your credit/debit card username and password.

I am extremely guarded about my personal privacy and security and I do not like external entities accessing my bank and/or credit card accounts.

I stay away from financial management web sites like Mint.com because I don’t care how much security measures they claim, I don’t trust it. (If the FBI can’t keep out hackers, I don’t think Intuit has a chance! ha!)

So, keeping security in mind, I thought it was wise to link to a rarely-used credit card account that was totally separate from my every-day accounts, and I also suggest that other users do the same.

Another Caution – Access to Your Purchase History

Plus, another caution: since MyLinkables has “read” access to your credit card account, they are constantly scrutinizing your purchases, in search of your currently linked deals; what’s to stop them from compiling your purchase history and selling the data to marketing companies? I read over their FAQ and Privacy Policy pages, and unless I missed it, I did not see this mentioned anywhere.

How Does MyLinkables Make Money?

One more aspect of MyLinkables is their business plan. I wondered how they were making money if they were the ones sponsoring their own deals.

I emailed them to ask, and to also inquire why a Paypal account was requested, since the refunds are supposedly credited to the linked credit card.

This was their reply:

MyLinkables has integrated with, or is in the process of integrating with several large banks and card networks. For these cards, the savings will be applied directly back to the card. For other cards outside of these integrations, the savings will be deposited into a PayPal account, for example. From PayPal, you have the option to transfer the money directly to a bank account.

Since we’re a start-up, several of our initial offers were or are self-funded, as we build our customer base. However, recent offers available to some of our bank’s consumers have been sponsored by the merchants involved.

Yeah, it all sounds wonderful, but truthfully, I am very hesitant because they do have access to your purchase history. And that could be worth a lot more than a $5 credit to them! So just be cautious everyone!

UPDATE 2012-06-5

MyLinkables is running a 2nd Trader Joe’s offer for $5 off $50, which expires on June 27th.

Their first offer earlier this year worked out well. I made a $45 Trader Joe’s purchase on March 13 and the $5 credit was posted to my Paypal account on March 19. I would definitely use them again, but continue to use my separate credit card.