Tag: pizza

Stupid Domino’s Pizza Commercial

The new Domino’s commercial just infuriates me! They’re trying to jump on the grass fed bandwagon! Their new commercial is trying to give the impression that their cheese comes from happy grazing dairy cows in a pasture!

The commercial shows a “panel study” group discussing how they don’t trust the ingredients that Domino’s uses, and then all of a sudden, the walls come down and they are smack dab in the middle of a cow pasture, surrounded by cows. Yeah right! That’s realistic!

While I admire Domino’s Pizza marketing department for trying to revamp their image, starting from scratch, putting together a new pizza recipe… I hate when big food companies try to pull the wool over consumer’s eyes. Just like the ads for “happy California cows“, it’s very misleading! The majority of dairy cows do not lead a wonderful carefree life, as depicted in the new Domino’s Pizza commercial.

I would be a hypocrite if I said that I didn’t eat dairy; in fact, I adore cheese, but I try to limit my consumption just because it really is a cruel life for a dairy cow. And Domino’s Pizza is just adding to the misconception! I don’t think I’ll be trying Domino’s new improved pizza any time soon!

ETA October 28, 2010: After receiving a comment from “Dairy Farmer”

Yes, the farm in the commercial is a real farm….googled and found some info.

Truttmann Dairy, LLC is a real farm, and they look like they are doing the right thing by raising their cows naturally and grass based.

http://www.dairydoingmore.org/Family.aspx?articleId=114

BUT it’s highly unlikely that this farm provides the bulk of Domino’s cheese inventory. My guess is, Domino’s is using a much much larger diary or dairies and Truttman’s is actually just for show to make consumers think they are getting a natural product.

Ha! After more googling, looks like I’m not the only one that doubts Domino’s intentions and marketing scheme:

http://eater.com/archives/2010/10/21/dominos-wisconsin-sixcheese-pizza-is-a-total-fraud.php

There aren’t many farms left that are like Truttman’s and I applaud them for trying to do the right thing. But there is no possible way that Domino’s is using grass based naturally raised dairy on all their pizzas!

So, quit fibbing to the public, Domino’s and fess up!

Word is the next commercials will cover their naturally grown tomatoes and spinach! Can’t wait to see them!

Meatless Dinners

It’s funny. Growing up in a Catholic family, we used to have meatless Fridays, and not just during Lent either. We were allowed to eat fish, rumor has it the pope back in the day, allowed fish because he wanted to help out the Italian fishing community. Who knows!

Either way, I always dreaded that rule. I disapproved of a church telling me what to eat or what not to eat on any given day. It was so old fashioned and UNCOOL!

Now it’s become COOL to eat vegetarian one or two days a week! It’s so funny how things have changed! Go meatless for the earth, but not for religion!

We try to eat meatless for dinner once or twice a week. I think tonight, I’ll make some pizza. I usually buy premade naan or flatbread, but hmm, do I dare making the dough myself tonight? Let’s see!

Flatbread Pizza with Roasted Tomatoes & Onions

Just made the most delicious flatbread pizza tonight, with freshly roasted tomatoes and onions.
flatbread pizza with roasted tomatoes and onions

I am obsessed with roasted plum tomatoes! Normally, roma plum tomatoes are dull and flavorless if eaten raw. But when they finish roasting, the flavor is intense! The only problem is, it’s best to cook them low and slow, so you need at least an hour or more of roasting time.

I roasted this batch for a total of about 3 hours @ 250° but you can reduce the cooking time if you increase the temp.

I found an interesting recipe in the Barefoot Contessa Back to Basics book (borrowed from the library) for Roasted Tomatoes with Basil – here’s a similar recipe from her, sans the basil leaves.

I adjusted the recipe for my needs, but I was really intrigued by the addition of balsamic vinegar. I normally don’t cook with vinegar, but I see it in so many recipes, I was inspired to try it. It really adds a layer of flavor to the dish, without a strong vinegar taste. Don’t be afraid to try it!

First, here’s my recipe for the tomatoes. After, you’ll find my easy flatbread pizza recipe using the roasted tomatoes.

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Of Course Pizza Can Be Healthy

Even though I consider myself a healthy clean eater, we all need comforting cheat foods.

For example, I like pizza. So, instead of getting a take out thick crust pizza from a nearby restaurant, I make pizza at home. I can satisfy my pizza craving once in awhile, and still try to stay within my daily calorie intake.

Initially, I bought a good quality frozen pizza from the grocery store, like Newman’s Own 4 Cheese or Kashi Mediterranean. Half a pizza is about 450 calories.

Then one week, I purchased a Rustic Crust thin pizza shell, loaded it with fresh tomatoes, onions, garlic, spinach, & cheese and baked it myself. Still low in calories -approximately 500. It’s easy to create, and so much better tasting than frozen.

homemade pizza with onions, garlic, spinach, & cheese

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Semi Homemade Pizza

The other day, I bought a ready-made “Rustic Crust” brand thin pizza crust. I know it’s not completely homemade, but the list of ingredients were very good: Unbleached/Unbromated Wheat Flour, Water, Natural Culture, Semolina Flour, Whole Wheat Flour, Sea Salt, Honey, Yeast, Organic Soy Oil, Olive Oil.

Yes, it’s white flour, but it’s pizza! Come on! I would have liked to get the whole wheat crust, but it was more calories. This was thin and crispy and absolutely delicious!

Anyway, here’s how I made the pizza:

I brushed 1 Tbsp of Olive Oil on the crust, and topped it with:
sliced tomatoes,
sliced halved onions,
chopped garlic
fresh spinach (chiffonaded),
fresh mozzarella (about 8 oz, sliced) – I will use less next time, and possibly some Parmasan Reggiano as well.

This photo doesn’t do justice to how wonderful and fresh it looked going into the oven.
homemade pizza - loads of mozzarella

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