What’s up with Bob Harper endorsing processed cereal? He’s in a new TV ad for Quaker Oatmeal Squares, trying to convince America how wonderful this processed cereal is. I understand that a person needs to make a living, but it’s very disappointing that he would choose such a poor food product to promote. Shame on Bob Harper!
Take a closer look at Quaker Oatmeal Squares and how outright deceiving the advertising is (including Bob Harper’s enthusiast endorsement!)
The ad proudly states ONE serving has “96% of your minimum whole grain needs” – the small print on their web page states:
**Experts recommend eating at least three one-ounce equivalents of whole grains, or 48 grams daily, based on a 2,000 calorie diet. Quaker Oatmeal Squares has 46 grams per serving.
What does 48 grams of whole grain exactly mean? Well, the total weight of one cup of Quaker Oat Squares is 55 grams. So, minus the sugar, sodium, and other assorted preservatives and chemicals, and you’ll find a net of 46 grams of whole grain.
But Bob Harper doesn’t mention that a bowl of this crap also provides 10 grams of sugar, which is about a third of the suggested refined sugar consumption (Did somebody say Fruit Loops?), along with some lovely BHT and fake food coloring. Don’tcha just love all those wonderful ingredients that you can’t pronounce!
Quaker Oatmeal Squares Ingredients:
WHOLE OAT FLOUR, WHOLE WHEAT FLOUR, BROWN SUGAR, SUGAR, MALTODEXTRIN, MALTED BARLEY EXTRACT, MOLASSES, SODIUM BICARBONATE, SALT, CALCIUM CARBONATE, REDUCED IRON, SODIUM ASCORBATE, YELLOW 5, NIACINAMIDE*, ZINC OXIDE, BHT (A PRESERVATIVE), VITAMIN E ACETATE, VITAMIN A PALMITATE, YELLOW 6, THIAMIN MONONITRATE*, PYRIDOXINE HYDROCHLORIDE*, RIBOFLAVIN*, FOLIC ACID*.
*ONE OF THE B VITAMINS.
Compare Quaker Oatmeal Squares cereal to REAL old fashioned steel cut oats from Bob’s Red Mill, which contains, hmm, say it with me… OATS!
One 1/4 cup (dry) of gives you just about the same amount of “whole grain” goodness @ 44 grams. Even when you add a tsp of sweetener and a pinch of salt, you still come up healthier with less calories, less sugar, and less sodium, compared to the Quaker Oatmeal Squares. And the bonus is you leave out the chemicals, preservatives, and other assorted ickyness that Bob Harper endorses.
Too bad Bob Harper didn’t choose a company like Bob’s Red Mill to support, but then again, they don’t have a huge marketing budget like Quaker and their parent company Pepsico!
Bob Harper is raking in the big bucks but, to me, he’s looking like the Biggest Loser!