The new Domino’s commercial just infuriates me! They’re trying to jump on the grass fed bandwagon! Their new commercial is trying to give the impression that their cheese comes from happy grazing dairy cows in a pasture!

The commercial shows a “panel study” group discussing how they don’t trust the ingredients that Domino’s uses, and then all of a sudden, the walls come down and they are smack dab in the middle of a cow pasture, surrounded by cows. Yeah right! That’s realistic!

While I admire Domino’s Pizza marketing department for trying to revamp their image, starting from scratch, putting together a new pizza recipe… I hate when big food companies try to pull the wool over consumer’s eyes. Just like the ads for “happy California cows“, it’s very misleading! The majority of dairy cows do not lead a wonderful carefree life, as depicted in the new Domino’s Pizza commercial.

I would be a hypocrite if I said that I didn’t eat dairy; in fact, I adore cheese, but I try to limit my consumption just because it really is a cruel life for a dairy cow. And Domino’s Pizza is just adding to the misconception! I don’t think I’ll be trying Domino’s new improved pizza any time soon!

ETA October 28, 2010: After receiving a comment from “Dairy Farmer”

Yes, the farm in the commercial is a real farm….googled and found some info.

Truttmann Dairy, LLC is a real farm, and they look like they are doing the right thing by raising their cows naturally and grass based.

http://www.dairydoingmore.org/Family.aspx?articleId=114

BUT it’s highly unlikely that this farm provides the bulk of Domino’s cheese inventory. My guess is, Domino’s is using a much much larger diary or dairies and Truttman’s is actually just for show to make consumers think they are getting a natural product.

Ha! After more googling, looks like I’m not the only one that doubts Domino’s intentions and marketing scheme:

http://eater.com/archives/2010/10/21/dominos-wisconsin-sixcheese-pizza-is-a-total-fraud.php

There aren’t many farms left that are like Truttman’s and I applaud them for trying to do the right thing. But there is no possible way that Domino’s is using grass based naturally raised dairy on all their pizzas!

So, quit fibbing to the public, Domino’s and fess up!

Word is the next commercials will cover their naturally grown tomatoes and spinach! Can’t wait to see them!