I saw a TV ad for PediaSure Sidekicks last night. I’m sure it’s been on a million times, but this time I really paid attention.

http://pediasure.com/kid-nutrition-products/sidekicks-commercial

Two moms were watching their kids play soccer on the field, and one mom says that her son is sluggish and maybe they shouldn’t have stopped off at the drive-thru before the game. He’s wearing a big French Fry costume, and the other mom says “Well kids are what they eat”

Then the Voiceover states:

Introducing great-tasting PediaSure SideKicks, from the #1 pediatrician recommended brand. With 7 grams of protein and 3 grams of fiber in every bottle.

I found the ingredients list for PediaSure Sidekicks, and it ain’t pretty. In fact, it would seem that the other child drinking this crap should be dressed as big lolipop because it’s loaded with sugar. It’s basically water, milk and sugar with some chemicals and other nasties. Soy oil? soy protein isolate? soy lecithin? Who said it was good to add these to a something a child drinks?

Here’s the list of ingredients for PediaSure Sidekicks vanilla:

WATER, SUGAR (SUCROSE), MILK PROTEIN CONCENTRATE, SOY OIL, SHORT-CHAIN FRUCTOOLIGOSACCHARIDES, SOY PROTEIN ISOLATE; LESS THAN 0.5% OF: CELLULOSE GEL, WHEY PROTEIN CONCENTRATE, POTASSIUM CITRATE, NATURAL AND ARTIFICIAL FLAVORS, POTASSIUM CHLORIDE, MAGNESIUM PHOSPHATE, CALCIUM PHOSPHATE, SALT (SODIUM CHLORIDE), POTASSIUM PHOSPHATE, CELLULOSE GUM, CALCIUM CARBONATE, CHOLINE CHLORIDE, ASCORBIC ACID, CARRAGEENAN, SOY LECITHIN, MONOGLYCERIDES, m-INOSITOL, POTASSIUM HYDROXIDE, TAURINE, FERROUS SULFATE, dl-ALPHA-TOCOPHERYL ACETATE, L-CARNITINE, ZINC SULFATE, CALCIUM PANTOTHENATE, NIACINAMIDE, MANGANESE SULFATE, THIAMIN CHLORIDE HYDROCHLORIDE, PYRIDOXINE HYDROCHLORIDE, RIBOFLAVIN, CUPRIC SULFATE, VITAMIN A PALMITATE, FOLIC ACID, CHROMIUM CHLORIDE, BIOTIN, POTASSIUM IODIDE, SODIUM SELENATE, SODIUM MOLYBDATE, PHYLLOQUINONE, VITAMIN D3, AND CYANOCOBALAMIN.

Since when is it better to drink a meal instead of actually EATING a meal? How about some natural yogurt along with some scrambled eggs and a bowl of oatmeal. Hmm no, let’s just open up an 8 oz bottle of sugary milk instead. No, don’t worry, your kid won’t become obese later in life? Or get diabetes or heart disease! Ha. Makes me sick!

Edited to add actual nutritional data from their web site: (I mistakenly posted the nutritional data for Pediasure, not the “Sidekicks” – I’m sorry for any confusion this error might have caused. The nutritional data is now correct.)

Nutrition Facts
Serving Size
1 bottle (8 fl oz)
Servings 1
Calories 150
Calories from Fat 45
Amount Per Serving
Total Fat: 5g 8%
Saturated Fat: 1g 5%
Trans Fat: 0g
Cholesterol: <5mg <2%
Sodium: 90mg 4%
Potassium: 390mg 11%
Total Carbohydrate: 21g 7%
Dietary Fiber: 3g 12%
Sugars: 17g
Protein: 7g 14%
Vitamin A 10% • Vitamin C 40% • Calcium 25% • Iron 15% • Vitamin D 40% • Vitamin E 20% • Vitamin K 20% • Thiamin 40% • Riboflavin 30% • Niacin 10% • Vitamin B6 30% • Folate 15% • Vitamin B12 25% • Biotin 15% • Pantothenic Acid 25% • Phosphorus 20% • Iodine 15% • Magnesium 10% • Zinc 10% • Selenium 10% • Copper 10% • Manganese 20% • Chromium 10% • Molybdenum 10% • Chloride 8% • Choline 15%